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Color Directions Palette
An Emotional Connection to Color Inspires 2005
Consumer Palette:
While technology moves faster than ever, consumers are looking for
security and simplicity. The desire to return to our roots, leads us
back to traditional materials such as metal, leather, wood and sand. The
result is nature-based color being applied to the latest technological
products.
With Eastern influence from Japan and Korea, colors are quiet and
softer. Based on the natural elements of earth, fire, and water, they
bring a sense of well-being and reflective quality to products. Colors
are calming and bring a perception of safety and relaxation to
counteract our stressful environment.
Just Steel – Technology with a mineral base, Just Steel connotes
durability and strength. It is grounded and masculine, yet versatile.
Intrigue Blue – Aquatic and atmospheric, Intrigue Blue is a
luxurious neutral. It circles the globe and appeals to all cultures.
Living Green – The Ying and Yang of nature and technology
converge to create this complex yet subdued green.
Fire Copper – Raw and earthy, reminiscent of handcrafted metals,
Fire Copper exudes a warm glow, touching the soul.
Sea Shell – A safe haven, Sea Shell provides simplicity and
security.
Color is a substance, not just a surface. Infused with light, Home
colors continue to soften and become more serene. Consumers form an
emotional connection with color, and these fresh and joyful hues will
bring healing to their lives. Many consumers will still be playing it
safe with color in 2005, but an optimistic desire emerges for bright and
fresh hues.
Sea Coral – A sensually tactile hue comes Home from fashion and
cosmetics. Yellow infuses pink with a healthy glow.
Latin Rose – Baked by the equatorial sun, red is softened and
neutralized. Latin Rose embraces us all.
Twilight Shadow – Serene and safe, this red-infused blue is airy
and atmospheric. Twilight Shadow inspires spiritual reflection.
Eden – A new beginning, Eden creates optimism and rejuvenation.
This organic green is a symbol of the desire for rebirth and recovery.
Sheer – Like sunlight streaming through sheer fabric, this white
infused with yellow, is clean and bright.
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