With all the eco talk out there, it’s easy to get greenwashed. Sometimes companies claim their products are eco friendly or their practices are environmentally conscious, but a closer look at the small print reveals that the goods are less green than they seem.

There’s no denying that everyone wants to be (or even claims to be) green these days. Products are laden in the right earthy colors and textures to convey that warm, fuzzy, eco friendly feeling. And occasionally, a product will be as eco-friendly as it looks.

Like the metric system, soccer and Capri pants for men, tankless hot water systems have never been fully embraced in the United States despite decades of popular usage in Europe and Asia.

Not surprisingly, “green” has been a big buzz word throughout the entire Builders’ Show. Just about every booth I’ve visited has made mention of some sort current or future green product or even product lines.