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About Us: In The News

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The Washington Post, March 4, 2009

" is a comprehensive site about kitchen design. It delves into basic layout concepts and budgets and keeps on top of trends. For example, visitors can view this year's popular kitchen colors (yellows and purples) as well as eco-friendly options. There's plenty of design inspiration, with before-and-after photos, videos about choosing lighting and cabinets, a blog and a marketplace where visitors can shop for faucets and tiles. Also helpful is a directory of kitchen designers organized by state."

The Washington Post, June 1, 2006
"'The Kitchen Diaries,' found on the Web site a good read. It has loads of pictures of the house before construction began last week, a list of the appliances, cabinets, countertops and other materials the couple selected, and a blog to be alternately written by Jack and Candice detailing the renovation progress (or -- as is so often the case -- lack of), as well as tips for surviving a major redo."


The Washington Post, March 24, 2005
"Pictures predominate, including galleries organized by style that display the work of professional designers and kitchen manufacturers, at site offers a thoughtful 'Interactive Kitchen Guide' that works with a Q-and-A format through basic planning and budgeting, and helps you narrow the focus on flooring, faucets and other kitchen components."


WABC-TV, New York City, February 14, 2004
" The best site for kitchen stuff on the Internet. Some of you will never leave."


Revenue, The Performance Marketing Standard Magazine, January 2004
"Thoughtful planning of the structure and content before design began has helped to fulfill its aim of being the Web's most comprehensive consumer resource for kitchen design and remodeling… wants to walk its visitors through complex projects (such as kitchen remodeling) while making it look easy and fun.…Like a recipe, the site breaks projects into easily digestible steps."


Chicago Sun-Times, June 25, 2003
", a 7-year-old dot-com survivor that designs Web sites for dealers and provides consumers information on redecorating, garnered its first Webby Award nomination this year under the 'Living' category….Tiffany Shlain, the founder and creative director of the Webby Awards, pointed to as a wonderful example of an online encyclopedia for people interested in kitchen and bath design."


Better Homes and Garden, Special Interest Publication, Beautiful Kitchens, Summer 2003
"Looking for interactive guidance in designing your kitchen? Log on to The Chicago-based site offers advice from a variety of designers, as well as product news and trends."


This Old House Magazine, Kitchen & Bath Guide 2003
"Educational and easy to navigate, is a cyberencyclopedia of kitchen info. Reports on materials (for example, seven countertop options), a gallery of designer-created rooms, stories on universal design, style trends, and feng shui are all here, along with a shop where you can purchase kitchenware online. Their Design Trends Newsletter can be sent directly to you via e-mail and is loaded with up to-the-minute trends and new products."


Chicago Tribune, Oct 13, 2002
"In honor of National Kitchen & Bath Month (October),, a Web site established in 1996 that offers kitchen design, product and remodeling trends information to consumers, will highlight more than 20 designer kitchens, and reveal what their creators had in mind. Each Weekday during October, will add a new kitchen from its "Featured Kitchens" section."


House Beautiful, Home Remodeling & Decorating, Fall 2002
"Now with, there's a website set up to help with your homework that also has a range of features designed to give you information and inspiration. Interactive tools make it easy to determine your favored style, right down to the colors and finishes best suited to your space."


Crain's Chicago Business, September 30, 2002
"The days of simple pullout have gone incredibly by the wayside. Cabinets are just becoming more customized," says Kate Schwartz, vice-president of"


Atlanta Homes and Lifestyles, July 2002
" has a plethora of planning tips. This very large site gives you access to new products and trends, secrets from the pros and advice on which looks complement certain architectural styles."


Omaha World-Herald, May 24, 2002
"At, you will have access to trend and design ideas once the exclusive domain of members of the kitchen and bath industry. A recent tour of the site revealed guidelines for choosing kitchen cabinetry to complement a variety of home styles, from colonial and Victorian to moderne. The site also has featured kitchens, an interactive guide and a kitchen shop that sells gadgets and small appliances."


Chicago Tribune, May 3, 2002
"Blending dreams with reality is one of's strengths. The site,, helps users determine their needs and preferences, sort through the options and create a budget before they start shopping or hiring a designer."


The Arizona Daily Star (Tucson, AZ), Spring 2002
"The site includes information on kitchen trends, photos of designer kitchens to spark ideas, specifics on creating a kitchen that complements a house's architectural style, and tips on choosing materials. Questionnaires help users work through design issues and the budgeting process, and a database of kitchen designers helps users find professionals in their areas."


Chicago ABC 7, April 25, 2002 is "Web site of the week."


RealtorMag, April 1, 2002
"Real estate professionals can recommend to sellers looking to add value to their homes, or to buyers yearning to turn their dream kitchens into reality. The site offers resources to guide homeowners through the kitchen remodeling process, from design, to budgeting, to completion."


Options magazine, Spring 2002 (Serving CA, NV & AZ)
Options magazine chooses as their "Web Option of the Month." "An added bonus is the professional locator where homeowners and prospective homebuyers can connect to the Web sites of kitchen professionals across the country."


Mountain Living, March/April 2002
"If you are dreaming about a new kitchen, this is the place to start turning those dreams into reality. Find lots of great advice from designers, locate a contractor, and design your new kitchen online."


Baltimore Sun, March 20, 2002
The Web's is at the heart of kitchen-design Internet sites. The A to Z of appliances, countertops, flooring, costs and more is outlined on this site."


"Mr. Fix-It " radio talk show host Lou Manfredini, November 3, 2001
" has created an amazing consumer side to their site. The kitchen becomes the heart of your home, and it's something you want to make as many decisions upfront about as you can. can certainly help you do that."


Fort Worth Star-Telegram, July 21, 2001
"Many home improvement Web sites are not worth the time it takes to download the home page, but is an exception. This is a truly helpful site for do-it-your-selfers or inveterate planners."


Los Angeles Times, June 28, 2001
"Even if you're no Martha Stewart in the kitchen, you can still remodel it. Check out for ideas and helpful hints."


Newsweek, June 25, 2001
"New destinations make the Web more fun. Here's a few to get you out of your rut… [offers] tips, ideas and leads on designers."


Kitchen & Bath Design News, June 2001
"The Chicago-based, which specializes in building Web sites for the kitchen and bath industry, features a network that links potential clients to kitchen dealers."


Chicago Tribune, March 25, 2001
"The information on this site is so detailed and well-organized that it is almost like consulting a kitchen design professional."





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