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Tools & Resources
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Featured Showrooms :
Insperience Studio
Insperience Studio by KitchenAid & Whirlpool
Atlanta
Whirlpool and KitchenAid’s Insperience Studio is an interactive space
that turns the tables on the typical appliance store, trading rows of
“white boxes” for hands-on interaction centers. The studio encourages
visitors to cart over dirty laundry (no quarters needed!), whip up a
batch of chocolate chip cookies, and pit its dishwashers against your
most stubborn lasagna dish.
Consumers meet with a selection consultant to chat about their needs
while touring 12,000 square feet of kitchen and laundry room vignettes.
What makes each vignette unique is that it doesn’t just look like a
kitchen—it cooks like one. The plugged-in appliances allow your
selection consultant to demonstrate just how well the mixers mix and the
cooktops cook.
The studio is intended to be a no-pressure environment—so much so that
only the KitchenAid countertop appliances can be purchased on site.
Instead, the consultant puts together a take-home package of appliance
information and provides information on the dealer closest to you.
In addition to the displays, Insperience Studio offers cooking classes,
Fabric Care events and product training.
You'll need to make an appointment in advance to tour with a consultant.
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